Client success story: 7Learnings closes €4M financing round to become the leading platform for retail optimization

Betterfront is pleased to announce that its customer, 7Learnings, a SaaS platform offering retailers a solution for machine learning-based pricing & marketing optimization, successfully raised its €4m funding round. Eiko and the 7Learnings team have been using Betterfront to securely manage its fundraising materials and keep track of investors’ access. The financing will be used to further develop its AI technology and expand its base of retailer customers outside of the DACH region.

Betterfront has been a powerful alternative to fundraising with Google Drive. From start to finish, we had a granular overview of investors' access and full control over how sensitive documents are shared, with the option to remove the access when it was not needed anymore. The platform is easy to use and it is fast to get started by uploading documents. With all the ongoing investor communications, we found the engagement insights extremely helpful in moving the fundraising in the right direction.

Eiko van Hettinga
Co-Founder and Managing Director of 7Learnings

About 7Learning

7Learning offers retailers a SaaS solution for machine learning-based pricing and marketing optimization. The software increases profits and revenues by more than 10%. Based on various input factors, the software makes daily sales, profit and revenue forecasts per product and price point. Customers can optimize prices according to their business objectives with only one click.

More information at: 7learnings.com

About Betterfront

Betterfront is a fundraising platform dedicated to venture capital and private equity. The platform helps fund managers attract, engage and win institutional investors using advanced data analytics. With 90% of allocators ranking track record as the most important factor when considering a fund manager, Betterfront’s fundraising platform helps fund managers tell a differentiated story in a way no other data room provider can. To learn more about it, visit Betterfront.io and book a demo.

More information at: betterfront.io

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