Betterfront is delighted to announce that Cello has closed an oversubscribed €2.3M pre-seed round. Founded by Stefan Bader and Rober Coletti, Cello is helping SaaS companies unleash the power of word-of-mouth marketing with a user-led growth platform enabling P2P referrals at scale and without all the technical and operational hassle. The round was led by byFounders and joined by TinyVC, Possible Ventures, Notion Capital, and operators angels from Youtube, Personio, and McMakler among others.
Betterfront has played an important role in building solid investor relations from day 1. The platform allowed us to securely share all fundraising materials and keep track of investor engagement in real time. Since we had a lot of interest, the document analytics made it easy to identify and focus our energy on the right investors. The simple user interface made for better collaboration with investors and allowed us to quickly raise our pre-seed round.
About Cello
Cello is the world’s first user-led growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Our platform allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love. Category leaders including Demodesk, Pliant, Sastrify, and Unlock rely on Cello to put growth in the hands of their users. Cello is on a mission to supercharge product growth by making word-of-mouth rewarding.
More information at: www.cello.so
About Betterfront
Betterfront is a fundraising platform dedicated to venture capital and private equity. The platform helps fund managers attract, engage and win institutional investors using advanced data analytics. With 90% of allocators ranking track record as the most important factor when considering a fund manager, Betterfront’s fundraising platform helps fund managers tell a differentiated story in a way no other data room provider can. To learn more about it, visit Betterfront.io and book a demo.
More information at: betterfront.io
