Since I started Betterfront in 2019 together with Pung and Sergi, we have always been driven by customer feedback. Back then, it was hard to imagine what we would achieve over the next few years. As a team, we went through a pandemic, raised our first financing round and built a team that is as talented as fun to work with. But the most exciting part is to see how the product you bring to a market resonates with its audience. There are a lot of challenges when starting a company and finding product-market-fit might be the biggest one. So when customers tell you they love your product and even recommend it to others, you get that very special feeling of early success that all entrepreneurs are looking for.
So what is Betterfront, and why do its customers love it? Let me introduce you to our customer Spencer who will explain it.
What’s Betterfront?
Betterfront is a fundraising software that combines a data room, light investor CRM, secure document sharing, and a unique track record profile page for you to tell your fund’s story and give LPs a unique way to explore and diligence the data behind your fund.
— Spencer Christiansen (@capitalaloe) September 14, 2021
The software will also help you securely share documents (replace your DocSend subscription) and manage who has access to your profile, presentation, data room, have them sign NDAs to get access, and help you manage your leads based on engagement with their lightweight CRM.
— Spencer Christiansen (@capitalaloe) September 14, 2021
What problem do we solve?
It always starts with the customer, and while everyone is different, all our customers are dealing with a fierce fundraising environment. They have complex or large portfolios (Loyal has 200 companies!) which means more and more data to exchange with prospective LPs.
With 200 companies in our portfolio at @LoyalVc and an unusual investment strategy, we needed software that could help us share our unique datasets and highlight the exciting trends to current and prospective LPs.
— Spencer Christiansen (@capitalaloe) September 14, 2021
We struggled to find software out of the box that could help us present our fund’s information to LPs to effectively communicate our story with data in a digestible way.
— Spencer Christiansen (@capitalaloe) September 14, 2021
Why is Betterfront better than data rooms?
With 5,300 funds in the market today, fund managers who lead their fundraising with data rooms will lose. We all know the power of storytelling, so why continue to dump data on LPs instead of using new technologies to tell your unique story? Data rooms facilitate the secure exchange of information. Betterfront tells a data-driven story that drives LPs’ investment decisions.
Betterfront was flexible enough for us to tell our story the way we wanted, while presenting our large dataset in a way that supported our unique strategy. It also gives the viewer the ability to dive behind the charts into the data tables to get the full picture. pic.twitter.com/uGFVLqiLpx
— Spencer Christiansen (@capitalaloe) September 14, 2021
Going beyond the call of duty
We are a small company, but that does not mean we cannot do our best to delight our customers every time we can. Whether during the sales, onboarding or support phases, we actively listen for new ideas and go beyond the call of duty.
@MichelGeolier and team were very responsive and helpful in thinking through how to use their tools for unique use cases. They are constantly iterating on the product and bringing out new features and improvements.
— Spencer Christiansen (@capitalaloe) September 14, 2021
Take a look at @betterfront or give @MichelGeolier a shout if you’re looking for software to help with your fundraising.👍🏼
— Spencer Christiansen (@capitalaloe) September 14, 2021
I know Betterfront is doing something right when the feedback of our customers supports our mission of transforming the way private markets operate. As institutional investors continue to drive capital to alternative assets, GPs and LPs require better fundraising and due diligence tools if we expect the industry to scale to $17T in AuM by 2025. This is only the beginning and Betterfront is only getting started.
